01
UX & Content Architecture
Structure, journeys and content planned around what your visitors and your goals actually need.
Digital & AI/Website Building
DIGITAL & AI · WEB
Fast, modern websites — engineered, not templated.
We design and build websites that are quick, findable and easy to run — from marketing sites to portals — with the performance, SEO and self-serve editing baked in from the start, not bolted on after.
WHAT WE OFFER
A site that performs and stays maintainable.
Every piece considered — from structure to the day-to-day of running it.
01/ 06
02
Design
A distinctive, on-brand design system — not a template — that works across every screen size.
03
Responsive Build
Clean, fast, accessible front-end engineering that holds up on real devices.
04
CMS / Self-serve Editing
A content system so your team can update pages and posts without calling a developer.
05
SEO, Analytics & Performance
Technical SEO, structured data, analytics and Core Web Vitals handled as part of the build.
06
Hosting, Maintenance & Iteration
Reliable hosting, updates and ongoing improvements so the site keeps getting better.
ENGINEERING, SECURITY & COMPLIANCE
Built right, under the hood.
More than a front-end — the secure, compliant, resilient engineering that turns a website into a dependable business system.
Secure hosting & version control
Hosted on secure servers with Git integration, so every deployment is versioned, reviewable and reversible.
Postgres database
Postgres SQL database design, integration and ongoing management behind the site.
Staging & CI/CD
Preview and staging environments with automated deploy pipelines, so changes ship safely and predictably.
CDN, caching & performance
Global CDN, caching and image optimization for fast loads and strong Core Web Vitals.
Backups & recovery
Automated backups with point-in-time restore, so your data is never a single point of failure.
Uptime & error monitoring
Error tracking and uptime monitoring with alerts, so issues are caught before users report them.
Row-level security (RLS)
Sensitive data protected with row-level security policies — users only ever access what they are permitted to.
GDPR & regulatory compliance
Built for complete GDPR and regional data-protection compliance from the ground up.
Cookie consent & data requests
Consent management and a clear process for data-subject access and deletion requests.
Accessibility (WCAG)
Accessible builds aligned to WCAG, so the site works for everyone and meets standards.
INTEGRATIONS & FEATURES
Everything wired in.
The integrations and features that make a site do real work — get found, convert, transact and automate.
SEO optimization
Technical SEO, structured data and clean markup so search engines can read, index and rank the site.
Google Search Console
Search Console integrated for indexing, performance monitoring and issue alerts.
Analytics & conversion tracking
GA4 events, funnels and conversion tracking, with dashboards and A/B testing where it helps.
Payment gateways
Payment gateway integration and management for secure online transactions.
Authentication & SSO
Secure login with Google and Microsoft sign-in, magic links and two-factor authentication.
Booking & scheduling
Booking and scheduling built in, including Microsoft Bookings, so clients can self-serve.
On-site AI assistant
An AI assistant on the site, grounded in your content, to answer questions and capture leads.
Email & WhatsApp automations
Custom email and WhatsApp automations, plus full user management, roles and access control.
Custom CRM integration
Connect the site to your CRM — including bespoke, in-house systems — so enquiries, leads and form submissions flow straight into your pipeline.
Odoo & ERP integration
Wire the site into Odoo or your ERP so orders, customers and records stay in sync with the system your business runs on.
Email deliverability
SPF, DKIM and DMARC set up so transactional and marketing emails reliably reach the inbox.
Arabic & English (RTL)
Bilingual sites with full right-to-left support for the Arabic-speaking market.
HOW WE WORK
From architecture to launch and iteration.
01
Discover
We agree goals, audience and the content the site needs to do its job.
02
UX & content
We plan structure, journeys and page content.
03
Design
We design the system and key pages, on brand.
04
Build
We engineer a fast, responsive, SEO-ready site with a CMS.
05
Launch & iterate
We launch, measure, and improve against real data.
WHY CHOOSE US
Websites engineered to last.
A.
Engineered, not templated
Built for speed, accessibility and SEO from the first line — so it performs, and Google can read it.
B.
One accountable team
A named lead and a delivery bench behind them. No disappearing freelancer, no handover gap.
C.
Documented and yours to keep
Documentation, credentials and handover so what we build stays maintainable — with or without us.
D.
Integrated with your stack
Built to talk to your finance function and existing systems, not around them.
E.
Senior here, scale behind
Senior delivery in the UAE, with an engineering and delivery bench in Lahore and Islamabad.
F.
Yours to run
A self-serve CMS and documentation mean your team can maintain and grow the site without us in the loop for every change.
AI IS A TOOL, NOT THE TEAM
Anyone can generate it. Someone has to be accountable for it.
Plenty of tools will generate a website from a prompt in minutes, and it looks finished. Whether it is secure, whether it means anything and whether it is actually right for your business is a different question. That is where an AI-only build stops and the real work begins.
01
Secured, not just shipped
Generated output rarely arrives secure. We build in access controls, data protection and compliance, so what goes live can be trusted with real users and real data.
02
Substance, not sameness
Anything built from a prompt reads like everything else built from a prompt. We start from a real strategy and story, so what you launch says something only you can say, not generic filler.
03
Verified, not assumed
We are a finance firm. Output is checked against your numbers, your processes and your reality, not left as plausible-looking guesswork that breaks on the first real edge case.
04
Owned end to end
A named team is accountable from discovery to launch and beyond, making sure the result is what you actually needed, not a one-shot generation you are left to fix on your own.
We use AI, where it matters; but we do not stop there.
PRICING
From a fast marketing site to a custom build.
Priced by the scope of the site. Portals, web apps and e-commerce are scoped individually.
Launch
A fast, modern marketing site.
fromAED 1,500one-off project
- UX & content architecture
- On-brand responsive design & build
- CMS / self-serve editing
- Technical SEO, analytics & performance
- Secure hosting & launch
Professional
A larger site with the integrations you run on.
fromAED 3,500one-off project
- Everything in Launch
- Larger sitemap & richer content
- Bookings, forms & payment-gateway integration
- Email / WhatsApp automations
- Row-level security & GDPR compliance
Custom
Portals, web apps and e-commerce.
Customscoped to you
- Everything in Professional
- Authentication, user management & portals
- Custom application features
- Bilingual (Arabic / English, RTL)
- Retained maintenance & iteration
Indicative starting points, scoped and quoted against your actual requirements after a discovery call. Prices are exclusive of VAT and do not include any third-party software or licences required, or the token / usage costs of any AI tools used, where applicable.
HOW WE ENGAGE
Packages to start, scoped to fit.
Step one
Discovery first
A short discovery to understand the goal, constraints and what success looks like before any commitment.
Model A
Project
A defined scope, timeline and deliverable — for a build, migration, rebrand or launch with a clear end state.
Model B
Retained
Ongoing support, iteration and enhancements once you are live — sized to how much you need each month.
The packages above are indicative starting points. Every engagement still begins with a short discovery call, so we scope and quote against your actual situation.
SAMPLE PROJECTS
Representative engagements.
[ Sector · Scope ]
[ Project title 1 ]
[ One or two lines on the client's situation, what we delivered, and the outcome. Replace with a real engagement. ]
[ Sector · Scope ]
[ Project title 2 ]
[ One or two lines on the client's situation, what we delivered, and the outcome. Replace with a real engagement. ]
[ Sector · Scope ]
[ Project title 3 ]
[ One or two lines on the client's situation, what we delivered, and the outcome. Replace with a real engagement. ]
Placeholder engagements — to be replaced with real, client-approved case studies.
CLIENT TESTIMONIALS
What clients say.
“
[ Client quote — a sentence or two on the result and what it was like working with FW Global. ]
“
[ Client quote — a sentence or two on the result and what it was like working with FW Global. ]
“
[ Client quote — a sentence or two on the result and what it was like working with FW Global. ]
Placeholder testimonials — to be replaced with real, attributed client quotes (with permission).
FAQ
Questions, answered.
What do you build sites on?
We choose the stack per project — a modern static/CMS setup for marketing sites, or a framework build for portals and apps — optimising for speed, SEO and how easily you can maintain it.
How long does a website take?
A focused marketing site is a few weeks; larger sites, portals or multi-language builds take longer. We scope a timeline after the discovery.
Is SEO included?
Yes. Technical SEO, structured data, performance and analytics are part of the build, not an add-on — the same approach we use across the firm\u2019s sites.
Can we edit the site ourselves?
Yes. We build on a CMS and hand over with training so your team can update content, publish posts and make changes without a developer.
Do you host and maintain it?
We can. Hosting, updates, monitoring and ongoing improvements are available as a retained arrangement, or we can hand it to your team.
Can you build e-commerce or a portal?
Yes — from online stores to client portals and web apps. We scope these against your requirements in discovery.
MORE DIGITAL & AI
Related solutions.
START THE BUILD
Build a site that works.
Tell us what the site needs to do. A 30-minute discovery call is the fastest way to scope it.